| Title | Secret Weapon |
| Agency | TBWA\Greater China |
| Campaign | i'm lovin' it |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2013 / 3 |
| Product | Big Mac |
| Business Sector | Restaurants & Fast Food |
| Tagline | i'm lovin' it |
| Media Type | Television |
| Length | |
| Market | China |
| Group Creative Director | Gordon Shu |
| Creative Director | Yao Yao Chuang |
| Associate Creative Director | Chris Shi |
| Art Director | Ken Wongwk |
| Art Director | Crystal Wong |
| Account Director | Angela Zhou |
| Production Company | Look Films |
| Director | Jiawei Huang |