Xavier Beauregard
Founder / Chief Creative Officer at Skinmaker
Paris, France
TitleMountain
Agency
Campaign #VeryBadPic (Transavia)
Advertiser Transavia
Brand Transavia
PostedFebruary 2019
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story It's not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest fun and original campaign: #VeryBadPic. Broadcast on TV, radio, display and social media - especially Instagram - the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people.
Media Type Web Film
Length
Chief Creative Officer
Creative Director
Artistic Director
Copywriter
Agency Producer
Production Company Producer
Director
Photographer
Production Company Producer
Production Manager

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