CANAL+ - "Shoot (Ep. 1)"

BETC Paris

BETC Paris Pantin, France

12867

Title	Shoot (Ep. 1)
Title (original language)	Le tournage (Ep. 1) [anglais]
Agency	BETC Paris
Campaign	Canal+ Cinéma : BIIIP
Advertiser	CANAL+
Brand	CANAL+
Date of First Broadcast/Publication	2019 / 9
Business Sector	TV/Radio Programs & Stations
Story	French TV channel Canal+ is becoming a content platform, just like Netflix. But during the shooting of an ad promoting the new service, the director tells the star he's not allowed to say the word "Net**" for legal reasons. In fact it's going to be bleeped out. The star is confused. "Now you can watch Canal + just like Net, but without saying Net**?" "Exactly." Perhaps exhausted by this paradox, they decide to take a lunch break.
Media Type	Television
Length	78 seconds
Sound Production	Kouz Production
Advertising Manager	Emilie Pietrini
Advertising Manager	Céline Pontygayot
Advertising Manager	Juliette Ovarlez
Advertising Manager	Eugénie Rodrigues
Account Manager	Bertille Toledano
Account Manager	Guillaume Espinet
Account Manager	Marie Lequime
Account Manager	Mathilde Lanconténée Diouf
Executive Creative Director	Stéphane Xiberras
Creative Director	Eric Astorgue
Copywriter	Martin Rocaboy
Associate Art Director	Anouk Bossois
Strategic Planner	Antoine Pivard
Traffic Director	Elodie Diana
Agency Producer	David Brakha
Agency Producer	Isabelle Ménard
Production Company	HENRY
Production Company Producer	Hugo Diaz
Director	Martin Werner
Actor / Celebrity	Kad Merad