| Title | Delivery Dogs |
| Agency | Y&R Mexico |
| Campaign | Delivery Dogs |
| Advertiser | Maskota, Inc. |
| Brand | +kota |
| Date of First Broadcast/Publication | 2012 / 9 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Philosophy | With the help of a doggy costume that we designed we walk a cute dog around the 6 most important parks in Mexico city. The disguise looks like if another dog were helping the real one to carry a +KOTA delivery package. |
| Problem | The brief was to get the people aware about the delivery service of +KOTA (the world largest petstore chain in Mexico) but the original launch budget was assigned only for POP material. So we have to use that money to fund a better and viral potencial idea. |
| Result | The word of mouth did the work. Everybody around the city in the city got aware of the service and started to use it. The first 3 months after the activation the delivery service started to roll with more than 1500 deliveries per month. |
| Media Type | Ambient |
| Length | |
| Executive Creative Director | Rafael Barthaburu/Esteban Sacco |
| Creative Director | Francisco Hernandez/Manuel Ortiz |
| Copywriting | Manuel Ortiz/Diego García/Ricardo Alemán |
| Art Supervisor | Francisco Hernandez/Eumir Martínez/Eduardo Ramírez/Oscar Cuevas |
| Account Director | Lorena Ramos |
| Director | Rodrigo Váldez |
| Productor | Carlos González |
More Work
SEE ALLChinese
- BRAND:
- +kota breeding service
- AGENCY:
- Y&R Mexico
Pug
- BRAND:
- +kota breeding service
- AGENCY:
- Y&R Mexico
Half-breed
- BRAND:
- +kota breeding service
- AGENCY:
- Y&R Mexico