|Date of First Broadcast/Publication|
|Business Sector||Pet Food, Pet Care Products & Services|
|Philosophy||With the help of a doggy costume that we designed we walk a cute dog around the 6 most important parks in Mexico city. The disguise looks like if another dog were helping the real one to carry a +KOTA delivery package.|
|Problem||The brief was to get the people aware about the delivery service of +KOTA (the world largest petstore chain in Mexico) but the original launch budget was assigned only for POP material. So we have to use that money to fund a better and viral potencial idea.|
|Result||The word of mouth did the work. Everybody around the city in the city got aware of the service and started to use it. The first 3 months after the activation the delivery service started to roll with more than 1500 deliveries per month.|
|Executive Creative Director||Rafael Barthaburu/Esteban Sacco|
|Creative Director||Francisco Hernandez/Manuel Ortiz|
|Copywriting||Manuel Ortiz/Diego García/Ricardo Alemán|
|Art Supervisor||Francisco Hernandez/Eumir Martínez/Eduardo Ramírez/Oscar Cuevas|
|Account Director||Lorena Ramos|
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