Rodrigo Váldez
Director at Y&R Mexico
Mexico City, Mexico
TitleDelivery Dogs
Campaign Delivery Dogs
Advertiser Maskota, Inc.
Brand +kota
Date of First Broadcast/Publication
Business Sector Pet Food, Pet Care Products & Services
Philosophy With the help of a doggy costume that we designed we walk a cute dog around the 6 most important parks in Mexico city. The disguise looks like if another dog were helping the real one to carry a +KOTA delivery package. 
Problem The brief was to get the people aware about the delivery service of +KOTA (the world largest petstore chain in Mexico) but the original launch budget was assigned only for POP material. So we have to use that money to fund a better and viral potencial idea. 
Result The word of mouth did the work. Everybody around the city in the city got aware of the service and started to use it. The first 3 months after the activation the delivery service started to roll with more than 1500 deliveries per month. 
Media Type Ambient
Executive Creative Director
Creative Director
Art Supervisor
Account Director

Create a free Talent profile and become a member of AdForum

Get Started