James Pratt
Smoke artist at Final Cut
London, United Kingdom
TitleRoad to the Final
Agency
Campaign Road to the Final
Advertiser Heineken
Brand Heineken
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Story As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken unveils the latest instalment of the ‘Road to the Final’ with the launch of a new global ad campaign, demonstrating how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself.
'The Final' sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime - a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare.
 
Media Type Television & Cinema
Length
Soundtrack Kalinka
Executive Creative Director
Music Supervisor
Photographer
Associate Post Producer
Planner
Connections Planner
Group Account Director
Global Brand Director
Global Manager
Communication Manager
Business Affairs
Assistant Editors
Assistant Editors
2D Lead
Production
2D Artists
2D Artists
Bumper Director
2D Assistant
2D Assistant
2D Assistant
3D Lead
Nuke Artist
3D Rigger
Matte Painters
Matte Painters
Matte Painters
Production
3D Graphics
Creative Director
Project Manager
Executive Creative Director
Creative Director
Art Director
Copywriter
Head of Production
Agency Producer
Account Director
Account Manager
Art Buyer
Director
Director of Photography (DOP)
Producer
Executive Producer
3D Graphics
Editor
Sound Design Company
Music Composer
Music Company / Composer
Colorist
Colorist
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
Matte painter

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