|Title||Road to the Final|
|Agency||Wieden + Kennedy Amsterdam|
|Campaign||Road to the Final|
|Date of First Broadcast/Publication|
|Business Sector||Beers, Ciders, Lagers|
|Story|| As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken unveils the latest instalment of the ‘Road to the Final’ with the launch of a new global ad campaign, demonstrating how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself.|
'The Final' sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime - a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare.
|Media Type||Television & Cinema|
|Executive Creative Director||Mark Bernath|
|Music Supervisor||Sam Morris|
|Associate Post Producer||Javier Perroud|
|Connections Planner||Richard Oldfield|
|Group Account Director||Jordi Pont|
|Global Brand Director||Cyril Chazat|
|Global Manager||Anuraag Trikha|
|Communication Manager||Agnieszka Gorecki|
|Business Affairs||Michael Graves|
|Assistant Editors||Phil Hignett|
|Assistant Editors||Patrick Ryan|
|2D Lead||Jay Bandlish|
|2D Artists||James Pratt|
|2D Artists||Zoe Cassey-Hayes|
|Bumper Director||Nick Rutter|
|2D Assistant||Siro Valente|
|2D Assistant||Douglas Haynes|
|2D Assistant||Andrew Curtis|
|3D Lead||David Lawson|
|Nuke Artist||Emma White|
|3D Rigger||Andreas Greichen|
|Matte Painters||Nathan McKenna|
|Matte Painters||Kieran Belshaw|
|Matte Painters||Jiyoung Lee|
|3D Graphics||Ciaran Moloney|
|Creative Director||Mark Bernath|
|Project Manager||Jackie Barbour|
|Executive Creative Director||Eric Quennoy|
|Creative Director||Eric Quennoy|
|Art Director||Craig Williams|
|Head of Production||Erik Verheijen|
|Agency Producer||Jaime Tan|
|Account Director||Clare Pickens|
|Account Manager||Jorge Fesser|
|Art Buyer||Andrew Koningen|
|Director of Photography (DOP)||Roman Vasyanov|
|Executive Producer||Helen Kenny|
|3D Graphics||Jacob Gonzales|
|Sound Design Company||Raja Sehgal|
|Music Composer||I. Larionov|
|Music Company / Composer||Mad Planet|
|3D Graphics||James Mullholland|
|3D Graphics||Nico Domarego|
|3D Graphics||Ed Hicks|
|3D Graphics||Dan Moore|
|3D Graphics||Adam Darrah|
|3D Graphics||Joakim Riedinger|
|Matte painter||Aurelien Ronceray|
During his career he has Creative Directed across a large breadth...
I’m an international creative who spent the last decade building...
I'm a storyteller always looking for new ways to tell a story...
Rob is Co-president and Chief Creative Officer of McCann London....
Amit has 18 years of experience in Advertising, including as Nati...
Born in Argentina, and having lived and worked in New York, Bueno...
We are a creative communications agency with the spirit and passi...
As Vice President, Executive Creative Director of R/GA London Rod...