Anna Qvennerstedt
Copywriter, Senior Partner, Chairman of the Board at Forsman & Bodenfors, Göteborg
Göteborg, Sweden
TitleClose The Loop
Agency
Campaign Close The Loop
Advertiser H&M
Brand Clothing & Fashion
PostedNovember 2015
Business Sector Apparel, Fashion & Footwear
Story H&M was the first fashion company to launch a global garment collection initiative. Today, you can leave your unwanted garments in any of H&M’s 3500 stores. The clothes are reused or recycled into new clothes.This film, narrated by Iggy Pop, is a liberating message that encourages us to break all taboos in fashion, to wear whatever we want and be whoever we want. There are no rules in fashion but one: Recycle your clothes.
Media Type Television & Cinema
Grading/Online
Sound
Art Director
Copywriter
Director
Director of Photography (DOP)
Wardrobe / Stylist
Production Company Producer
Executive Producer
Account Director
Agency Producer
Agency Producer
Editor
Designer
Music
PR Coordinator
Music Supervision
Music Supervision
Music Supervision Head of Digital Design
Music Supervision Head of Digital Design
Project Manager
Producer
Project Manager
Project Manager
Project Manager
Project Manager Head of Digital Design
PR
Head of Marketing
Creative Director
Project Manager

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