Cristiana Zito

Cristiana Zito

Head of strategy at DDB Barcelona
Barcelona, Spain

About me

I love brands but I love people more. So I try to help brands to be relevant in people’s lives, thinking in an inspiring way and acting bravely. I am experienced in different areas of marketing and communication: brand strategy development, digital strategy, trend watching, insight development, digital strategy, trend watching, insight development, products and business innovation.
I am not “one man band”. I really like being part of a team and working together in improving an idea.

Sector Experience


Head of strategy
Barcelona, Spain
April 2017 - Present (3 years 6 months)
Senior strategic planner
Barcelona, Spain
July 2011 - April 2017 (5 years 9 months)
I have been in charge of many different projects for different clients, at local and international level.
Brand consultant for national and international clients.
Creative strategist for one of the most important client of the agency.
Part of an innovation hub dedicated to develop new products and business solutions.
ESCI Universidad Pompeu Fabra
January 2014 - May 2014 (4 months)
Teacher for marketing research course.
strategic planner
Milano, Italy
2007 - 2011 (4 years)
Peperoncino Studio
February 2007 - August 2007 (6 months)
Milano, Italy
July 2005 - January 2006 (6 months)


Digital Business for professionals

2016 - May 2018 (2 years 4 months)

Master of Arts (M.A.)

2004 - 2005 (1 year)


1997 - 2003 (6 years)

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