| Title | Fastest Hour |
| Agency | Leo Burnett |
| Campaign | Fastest Hour |
| Advertiser | Meningitis Now |
| Brand | Meningitis Now |
| Date of First Broadcast/Publication | 2015 / 2 |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | Know the symptoms, act fast |
| Story | The hard-hitting film tells the real-life story of one young woman’s experience of meningitis and septicaemia, describing in detail the feelings and sensations she underwent in just a matter of hours, and revealing the full impact it had on her life. |
| Philosophy | The messages from the film are clear – that meningitis (and septicaemia) can take hold quickly, that patients need urgent medical help and that meningitis is not just a children’s disease. From Tuesday 10th February Meningitis Now are sharing the film across social media along with the hashtag: #FastestHour with viewers being asked to ‘Watch. Share. Be Aware’. |
| Problem | The film is part of the charity’s ongoing push to increase public knowledge of the disease, since symptoms are more complex than the commonly associated ‘rash’, and can kill in hours if untreated. The disease can affect any age group. It aims to raise awareness of the dangers of meningitis and the speed in which it can take hold. In just one minute it shows a young woman’s journey from feeling unwell to being kept alive in intensive care. |
| Media Type | Television & Cinema |
| Length | |
| More Information | MeningitisNow.org/now |
| Post-Production Company | Framestore |
| Sound Design Company | 750mph |
| Executive Creative Director | Justin Tindall |
| Creative Director | Beri Cheetham |
| Copywriter | Ben Newman |
| Copywriter | Milon Williams |
| Art Director | Ben Newman |
| Art Director | Milon Williams |
| Agency Producer | Helen Choonpicharn |
| Production Company | Bare Films |
| Director | James Lawes |
| Senior Executive Producer | Helen Hadfield |
| Producer | Tom Ford |
| Director of Photography (DOP) | Malte Rosenfeld |
| VFX Supervisor | Tim Greenwood |
| Editing Facility | The Quarry |
| Editor | Jim Robinson |
| Sound Design Company | Sam Robson |
More Work
SEE ALLGoodie Box
- BRAND:
- Everybody Eats
- AGENCY:
- DDB Group Aotearoa
The Steinlager Alt Blacks
- BRAND:
- Steinlager
- AGENCY:
- DDB Group Aotearoa
Near Miss Memorials
- BRAND:
- Kiwirail
- AGENCY:
- DDB Group Aotearoa
Weet-Bix and the All Blacks make boy’s rugby dream a reality
- BRAND:
- Sanitarium NZ
- AGENCY:
- Saatchi & Saatchi New Zealand
There's Adventure In Everyone
- BRAND:
- Toyota
- AGENCY:
- Saatchi & Saatchi New Zealand