Dunkin' Donuts - "Odell Beckham Jr. in Runnin' on a Cold Brew"

Publicis Sapient

Publicis Sapient Boston, United States

9017

Title	Odell Beckham Jr. in Runnin' on a Cold Brew
Agency	Publicis Sapient
Campaign	The Art of the Craft
Advertiser	Dunkin’ Brands International
Brand	Dunkin' Donuts
Date of First Broadcast/Publication	2016 / 9
Business Sector	Restaurants & Fast Food
Story	Dunkin’ Donuts Cold Brew Coffee is craft brewed to be ultra smooth and full bodied. Odell Beckham Jr., like Cold Brew, also brings a sense of craft to everything he does. So in this case, he helped Dunkin’ get the word out about their new Cold Brew Coffee in New York City by crafting their campaign. In his Art of the Craft campaign, Odell, with Producer KOVAS, records a song called Runnin’ on a Cold Brew. There is also a “making of” video, the Art of the Craft documentary, that offers a glimpse of how it all came together, and provides a side of Odell fans don’t typically get to see.
Media Type	Digital
Length	53 seconds
Executive Creative Director	Barry Fiske
Creative Director	Pete Tschudy
Creative Director	Larry Mintz
Designer	Meredith Mendosa
Executive Producer	Jeff Beckerman
Production Company Producer	Allie Clearly
Editor	Dustin Devlin
Account Director	Amy Snelling
Account Director	Jen Pinto
Account Executive	Max Ebb
Project Manager	Allie Lysak
Production Company	We Fly Coach
Director	Chris VanArtsdalen
Music Producer	Kovas