Danica Pardo
Editor at OPC
Toronto, Canada
TitleSubaru Family Rally
Agency
Campaign Subaru Forester Family Rally
Advertiser Subaru Panama
Brand Subaru Canada
Date of First Broadcast/Publication
Product 2014 Forester
Business Sector Cars
Tagline Confidence in Motion
Story Buckle up and hold on tight! To demonstrate that the all-new 2014 Subaru Forester puts the sport back in SUV, we created the Forester Family Rally.In a nutshell, we put families in a Forester on a rally course. Watch all the action at http://www.familyrally.ca 
Philosophy The latest Subaru campaign ‘rallies’ real families to experience the all-new 2014 Forester through mountainous terrain and rally landscape on a real racetrack. 
Media Type Television & Cinema
Length
More Information
Audio House
Production Company
Creative Director
Line Producer
Group Director of Strategy (OMD)
Event Management
Production Company
Director
Director
Post-Production Company
Media Agency OMD
Editor
Editor
Online Editor (Axyz)
Colourist (Alter Ego)
Casting Agency
Casting
Client Communication Director (OMD)
Director, Social Media
Creative Director
Senior Account Executive (Account Team)
Copywriter
Copywriter
Art Director
Agency Producer
SVP, Business Unit Director (Account Team)
Account Director (Account Team)
Account Coordinator (Account Team)
Senior Cultivator (Social Media Strategy)
French Partner
Creative (Groupe Rinaldi)
President (Groupe Rinaldi)
Account Executive (Groupe Rinaldi)
SVP Director of Strategic Planning
Senior Strategist
Strategist
Agency

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