Raquel Chicourel
Chief Strategy Officer at Grey London
London, United Kingdom
TitleLunch Break
Agency
Campaign Do Summer Your Way
Advertiser Kellogg's
Brand Pringles
Date of First Broadcast/Publication 2021 / 8
Business Sector Potato Chips, Crisps & Crackers
Philosophy While there is still much uncertainty around what the remainder of summer 2021 has in store, a new multinational campaign for Pringles, created by Grey London, is set to inspire us to make the most of it – whatever happens. Which is exactly what we see depicted in several short films, where, at first glance, the characters appear to be enjoying “fairly typical” summer pursuits, only for a different reality to emerge. In one, a group of friends seems to be soaking up the rays at a beach when one of them slips off his lilo and into the water while reaching for the Pringles. We then realise they’re not enjoying a seaside holiday but are bobbing about in a city canal, watched over by a disapproving fisherman who does not see the funny side when our hero emerges from the water using two Pringles to make a duck’s beak. Among several other scenarios is a sandy beach which turns out to be a construction site, and the arrival of cocktail hour, but it’s happening on a suburban balcony. The spots all encourage viewers to ‘Do summer your way’, and feature the Pringles ‘Pop, Play, Eat’ strapline. The campaign breaks this month, running on television in 15 markets, and online video in 22 markets. There will also be out-of-home activity across four of Pringles’ key markets. Media planning and buying is by Carat.
Media Type Television
Length
Production Company
Marketing Director
Marketing Manager
Senior Brand Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
President & Chief Creative Officer
Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
CSO
Strategic Planner
Strategic Planner
Strategic Planner
Business Director
Business Director
Account Director
Agency Producer
Agency Producer
Assistant Agency Producer
Director
Producer
Producer
Editor
Post Production
Post Production
Online Artist
Sound Designer
Sound Design Company
Director of Photography (DOP)
Media Agency
Client Director
Planning Partner

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