| Title | Please hold the line and save 8 lives |
| Agency | Duval Guillaume |
| Campaign | Please hold the line and save 8 lives |
| Advertiser | Reborn To Be Alive |
| Brand | Reborn To Be Alive |
| Date of First Broadcast/Publication | 2012 / 4 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | For World Health Day, companies’ telephone waiting lines were turned into a life-saving medium. While waiting to speak to someone, people got to hear a message that reminded them how much harder it is to wait for an organ. |
| Media Type | Case Study |
| Length | |
| Market | Belgium |
| Media Agency | Call centra |
| Creative Director | Geoffrey Hantson |
| Creative Director | Katrien Bottez |
| Creative Team | Tim Schoenmaeckers |
| Creative Team | Niels Sienaert |
| Other | Nathalie Rahbani |
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