Toys "R" Us - "Holiday 2017 Remix"

BBDO Atlanta

BBDO Atlanta Atlanta, United States

17937

Brand: Toys "R" Us
Country: United States

Advertiser: Toys "R" Us

Title	Holiday 2017 Remix
Agency	BBDO Atlanta
Campaign	Today We Play
Advertiser	Toys "R" Us
Brand	Toys "R" Us
Date of First Broadcast/Publication	2017 / 12
Business Sector	Retail, Distribution & Restaurants
Philosophy	Toys”R”Us has launched a new holiday ad, celebrating its role as kids’ favorite holiday destination for 70 years and counting. As timeless Christmas classics begin to roll out on TV, that magical store for generations of Toys“R”Us kids has a special holiday message of its own: you can count on us to be here. It all falls under the brand’s new 'Today We Play' platform which launched this Fall. The 30-second nostalgic romp, created by BBDO Atlanta, begins with vintage footage from 1978 through the 80s and 90s all the way to present-day, featuring a remix of the famous “I don’t wanna grow up” jingle, sung by artist Jenny Lewis. Lewis was a child actress in early Toys “R” Us commercials and went on to form the band Rilo Kiley before releasing three solo albums.
Media Type	Web Film
Length	30 seconds
Song Title	Holiday Remix
Chief Creative Officer	David Lubars
Chief Creative Officer	Robin Fitzgerald
Group Creative Director	Craig Miller
Writer	Patrick Lindsay
Creative Director	Patrick Lindsay
Art Director	Danny Corrales
Creative Director	Danny Corrales
Business Director	Paul Roebuck
Director	Danielle Willett
Account Manager	Hannah Aaronson
Account Executive	Alex Denney
Production	Marc Calamia
Innovation	Marc Calamia
Producer	Chrissy Lucas
Director of Business Affairs	Jill Davis
Integrated Business Manager	Meg Foley
Production of Modern Footage	Chorus Films
Director	Troy Bieser
Managing Partner	Judith Hoffman
Producer	Meagan Massa
Edit	Beast Atlanta
Head of Production	Soraia Callison
Executive Producer	Soraia Callison
Producer	Kenny Sloat
Editor	Matt Baron
Music House	We Are Walker
Music Supervisor	Sara Matarazzo
Founder	Sara Matarazzo