Rachel Glaub
Head of TV at Biscuit Filmworks LA
London, United Kingdom
TitleCaleb
Agency
Campaign The Face Of Distracted Driving
Advertiser AT&T Inc.
Brand AT&T
Date of First Broadcast/Publication
Business Sector Telecommunications Services
Story We open on a young man speaking to camera about how his life might have turned out differently. As we hear his VO, we see home video footage of him as a young boy. When we cut back to him, it’s revealed that this is what Caleb Sorohan would look like today if he hadn’t been killed by a distracted driver eight years ago. We then reveal a newspaper clipping of his death.
Media Type Television
Length
Music
Finishing / VFX
Creative Director
Creative Director
Director of Integrated Production
Group Executive Producer
Executie Producer
Production Company Producer
Account Director
Account Director
Account Director
Account Manager
Account Executive
Chief Strategy Officer
Strategy Director
Project Manager
Production Company
Director
Line Producer
Managing Director
Executive Producer
Head of Production
Editing Company
Editor
Assistant Editor
Executive Producer
Production Company Producer
Editorial & Finishing for Case Study Video
Editor
Production Company Producer
Executive Producer
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Shoot Supervisor
Colorist
Executive Producer
Senior Producer
Co-ordinators
Co-ordinators
2D Lead
2D Lead
Music Composer
Music Composer
Music Composer
Music Composer
Design
Executive Producer
Audio Post
Post Production
Age Progression Art
Age Progression
Age Progression Art Direction

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