Anne-Sophie Carbo

Anne-Sophie Carbo

New Business Director at McCann Paris, Clichy Cedex
Paris, France

My Latest Work

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Positions

New Business Director
Clichy Cedex, France
May 2016 - Present (1 year 6 months)
- Lead integrated new business pitches for McCANN WorldGroup
- Identify business opportunities & encourage integration between the different agencies of the group : McCANN Paris (advertising), MRM \\ McCANN (CXM), M-Stories (content), Weber Shandwick (PR & e-reputation), McCANN Healthcare & Futurebrand (branding & design)

Clients: Subway France, Beaugrenelle
Business Director
Paris, France
March 2014 - April 2016 (2 years 1 month)
Netflix France

Lead Netflix integrated communication strategy since launch in September 2014

- Define strategic positioning & brand behavior in the French market
- Be the brand steward for Netflix partners in France (media partners, marketing partners, agency partners, production partners, business partners)
- Build communication plans, strategic, channel planning & creative recommendations, until delivery
- Identify opportunities for the brand to act as a category disruptor



Other accounts: Spotify, Tiffany & Co.
Group Account Director
Paris, France
January 2012 - February 2014 (2 years 1 month)
Worked on various award winning campaigns for The Coca-Cola Company brands.

- Coca-Cola Zero Integrated global campaigns
A Step from Zero: a UGC lead integrated content campaign including TVC, web documentary, music video clip, branded content videos, OOH, website, banners, social media strategy
Light Up My City: TVC, responsive & participative digital platform, OOH
Liquid Dream: Intrinsics 360 advertising campaign

- Coca-Cola & Diet Coke marketing & design activations
Sharing Can
Slender Vendor

- Fanta European digital strategy
Are You Game? digital communication platform (Facebook application, web banners, mobile activation, social media strategy, media planning)
IBM Regional Account Manager
Paris, France
2010 - January 2012 (2 years)
- Responsible for the coordination, strategy and creation of brand and programme specific consolidated advertising (online and offline) for EMEA region
- Helped on new business pitches (IKEA, Monoprix, Casino...)

Young Talents EMEA Ogilvy Training Program - Adopt the Network
2011 – 2012
Digital Account Executive
Paris, France
2007 - 2010 (3 years)
Budget: IBM EMEA
- Digital consultant within the 360 advertising agency team in Europe: TV, Print, OOH & Web
- Coordination of IBM digital communication across 6 European countries: France, the UK, Italy, Germany, Russia & Czech Republic
- Project Management: strategic brief, creation, development, client presentation, planning, launch
- Tactics: websites, rich media banners, emailing, video, mobile website & applications, viral marketing, search strategy, social media
- Campaign tracking, reporting & data analysis
Brand Manager
D'Artagnan, Inc
February 2005 - February 2007 (2 years)
Leading purveyor of Luxury Food to American 4 Stars Restaurants, Gourmet Stores and on the Web.

- Assist the Marketing Director in building the brand across all consumer touch-points: packaging, in-store, CRM, website, PR, events, trade shows (Fancy Food Show)
- Marketing Analysis: Market studies on trends, consumption habits and competition.
- Member of R&D committee, responsible for packaging design and new product launch.
- Business Analyst: Monitoring of product sales, forecasts, international suppliers and distribution channels efficiency. Reporting to Director of Sales.
Internet Junior Advertising Manager
Lagardere Active Publicite
December 2002 - February 2004 (1 year 2 months)
Lagardère Active is the media activities arm of the French Lagardère publishing group

- Media planning & sale of online advertising campaigns within Lagardère 32 websites (club-internet.fr, routard.com, seloger.fr, europe1.fr, europe2.fr, rfm.fr, parismatch.com, elle.fr ...)
- Work closely with TV, Print & Radio departments to build pluri-media campaigns
- Daily monitoring and optimization of campaigns performances, reporting to media agencies & advertisers.

Education

Master Management

Audencia Nantes Ecole de Management
2001 - 2005 (4 years)
Activities and Societies: BDE

International Business & Advertising

University of Cincinnati, Cincinnati OH
2004 (1 year)

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