|Date of First Broadcast/Publication|
|Business Sector||Video Games/Consoles|
|Story||Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds.|
|Chief Creative Officer||Rob Doubal|
|Chief Creative Officer||Laurence Thomson|
|Executive Creative Director||Jamie Mietz|
|Executive Creative Director||Sanjiv Mistry|
|Senior Creative||Jim Nilsson|
|Senior Creative||Jacob Bjordal|
|Head of Strategy||Karen Crum|
|Planner Director||James Appleby|
|Planner Director||Fannie David|
|Art Director||Dan Howarth|
|Project Director||Clare Prager|
|Project Manager||Anna Curtis|
|Managing Partner||Sailesh Jani|
|PR Senior Account Director||Nicole Robinson-Spaude|
|Account Director||Andy Wynn|
|Account Manager||Conor Lloyd|
|Account Manager||Anastasia Imam|
|Account Manager||Lucy Manning|
|Account Executive||Eloise Thompson|
|Chief Creative Officer||Rob Smith|
|Chief Production Officer||Sergio Lopez|
|Executive Producer||Kin-man Ly|
|Production||Fire without Smoke|
|Post Production||Craft London|
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