|Date of First Broadcast/Publication|
|Business Sector||Video Games/Consoles|
|Story||Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds.|
|Chief Creative Officer||Rob Doubal|
|Chief Creative Officer||Laurence Thomson|
|Executive Creative Director||Jamie Mietz|
|Executive Creative Director||Sanjiv Mistry|
|Senior Creative||Jim Nilsson|
|Senior Creative||Jacob Bjordal|
|Head of Strategy||Karen Crum|
|Planner Director||James Appleby|
|Planner Director||Fannie David|
|Art Director||Dan Howarth|
|Project Director||Clare Prager|
|Project Manager||Anna Curtis|
|Managing Partner||Sailesh Jani|
|PR Senior Account Director||Nicole Robinson-Spaude|
|Account Director||Andy Wynn|
|Account Manager||Conor Lloyd|
|Account Manager||Anastasia Imam|
|Account Manager||Lucy Manning|
|Account Executive||Eloise Thompson|
|Chief Creative Officer||Rob Smith|
|Chief Production Officer||Sergio Lopez|
|Executive Producer||Kin-man Ly|
|Production||Fire without Smoke|
|Post Production||Craft London|
I lead the creative team at McCann Health in Brazil. Graduating i...
Dimitri was born in Moscow but spent most of his life in France....
Ana studied advertising in Brazil before packing her bags and mov...
I was born and raised in Brazil and started my career in advertis...
David Hernandez is a cross-media creative and branding expert wit...
Graduated in Applied Mathematics by the Faculty of Science in Lil...
Uncovering what makes consumers tick for more than 15 years.