|Campaign||You Are How You Sleep|
|Advertiser||Tempur-Pedic North America Inc.|
|Date of First Broadcast/Publication|
|Business Sector||Home Furniture|
|Tagline||you are how you sleep|
|Story||You are how you sleep. That’s the message from mattress-maker Tempur-Pedic and Carmichael Lynch in a new campaign breaking this week. Filmed by award-winning director Mike Mills (The Beginners, Thumbsucker), the first spot in the campaign looks at the life of an unrested mom from the point of view of her somewhat judgmental twin daughters. Rather than focusing on materials and restful bodies, the campaign reveals that the real value of a bed isn’t just how well you sleep, but how great you can be when you wake up.|
|Production Company||The Directors Bureau|
|Chief Creative Officer||Dave Damman|
|Executive Creative Director||Marty Senn|
|Art Director||Brad Harrison|
|Art Director||Doug Pedersen|
|Agency Producer||Jon Mielk|
|Account Executive||Stacy Janicki|
|Account Executive||Jesse Simon|
|Account Executive||Sarah Brehm|
|Editing Company||Rock Paper Scissors|
|Sound Design Company||BWN|
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