Dominique Poncin
Strategy Director at FamousGrey
Brussels, Belgium
TitleSpring Collection
Agency
Campaign Choose Color
Advertiser IKEA
Brand Ikea
Date of First Broadcast/Publication 2014
Business Sector Home Furniture
Story Almost everything in Belgium is grey: the buildings, the streets and the weather. Belgium can really use some extra color. IKEA is giving the right example with a series of colorful outdoor ads, designed by DDB Brussels.
From a distance you only see a colored square with the IKEA logo and the activating tag: ‘choose color’. If you come near, a little optical illusion makes the products of the IKEA spring range appear. The yellow, green and red outdoor ads bring a cheerful effect in the Belgian streets and should inspire Belgians to have more color in their houses as well.
This campaign perfectly addresses the people’s spring hopes, plans and intentions: the first beams of sunshine, spring cleaning, remodeling, refurbishing. People usually don’t get any further than making plans but the message of the campaign was clear: add some color. IKEA wants everybody to add some extra color in their houses and the world in general. 
Media Type Poster
Length
Creative Director
Creative Team
Creative Team
Account Manager
Account Manager
Account Manager
Strategic Planner
Strategic Planner
Design

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started