Title | Spring Collection |
Agency | DDB Brussels |
Campaign | Choose Color |
Advertiser | IKEA |
Brand | Ikea |
Date of First Broadcast/Publication | 2014 |
Business Sector | Home Furniture |
Story | Almost everything in Belgium is grey: the buildings, the streets and the weather. Belgium can really use some extra color. IKEA is giving the right example with a series of colorful outdoor ads, designed by DDB Brussels. From a distance you only see a colored square with the IKEA logo and the activating tag: ‘choose color’. If you come near, a little optical illusion makes the products of the IKEA spring range appear. The yellow, green and red outdoor ads bring a cheerful effect in the Belgian streets and should inspire Belgians to have more color in their houses as well. This campaign perfectly addresses the people’s spring hopes, plans and intentions: the first beams of sunshine, spring cleaning, remodeling, refurbishing. People usually don’t get any further than making plans but the message of the campaign was clear: add some color. IKEA wants everybody to add some extra color in their houses and the world in general. |
Media Type | Poster |
Length | |
Creative Director | Peter Ampe |
Creative Team | Tim Arts |
Creative Team | Stefan Van Den Boogaard |
Account Manager | Francis Lippens |
Account Manager | Kaat De Brandt |
Account Manager | Astrid de Paep |
Strategic Planner | Dominique Poncin |
Strategic Planner | Maarten Van Daele |
Design | Andreea Buescu |