Over the last 12 years, I’ve helped change the game in the creative and digital industries. Playing
with innovation, design and storytelling, I stray into the risk zone every day. That’s often thanks
to the fact that I don’t have an advertising background. Design, Philosophy and Science were my things.
They shaped my personality, and in turn my career.
I work across the OgilvyOne agency’s iconic global brands like Nestlé, Coke, IBM and Babolat.
At the same time, pushing their ideas and concepts out of many a comfort zone. When clients
say to me “Can we do that?” I know I’m onto something. My ultimate goal is to make worldwide
brands embrace initiatives that aren’t really advertising as we know it. Today, brands need an
innovative, useful role in real life.
Over the years I’ve learned to challenge rules. Everyone has to. The media environment,
consumer behaviour and the world’s needs change by the day. Passionate about ideas and
digital, I’ve won many international awards, too, from Cannes Lions to Clios.