Maria Smith

Maria Smith (Salvador)

Executive Creative Director at M&C Saatchi LA, Santa Monica
Santa Monica, United States

Summary

Copywriter, Creative Director, Interrogator, Experimenter, Maker. Yes, I live for the big idea. But I also love the basic challenge all advertisers must embrace: to make brands meaningful to their audiences, and to inspire audiences to stop and listen to a brand's story.

It's the thrill of that challenge - and how advertising has continued to evolve to meet it - that's kept me in this industry for over a decade. I'm at my happiest - and at my best - when I'm helping brands, causes and colleagues find their voice and tell stories that are authentic, compelling, and relevant.

Sector Experience

Positions

Executive Creative Director
Santa Monica, United States
2008 - Present (10 years)
Key member of an entrepreneurial team with the shared goal of creating the smartest, most effective and most impactful marketing solutions for clients’ business challenges.

Responsibilities include:
- Concepting and executing best-in-class advertising campaigns.
- Pitching and helping win new business.
- Providing creative leadership to agency, teams and projects.
- Bringing a philanthropic component to the agency culture, with initiatives on behalf of non-profit community organizations.
Copywriter
Los Angeles, United States
2005 - 2008 (3 years)
Breakthrough creative thinking in a fast-paced and high-pressure environment. Nimble and media agnostic problem-solving to meet clients’ evolving traditional and non-traditional advertising needs.

- Launched integrated campaigns for clients such as Nissan and Infiniti.
- Created award-winning work recognized by Communication Arts, Creativity and Luerzer’s Archive.

Education

BA in Literature

University of Southern California, CA 90007
1992 - 1996 (4 years)

Similar Talent

Giandomenico Puglisi
Executive Creative Director & Partner
DIRTY JOB
Maarten van Huijstee
Executive Creative Director
TAXI Europe
Gary Mueller
Executive-VP, Creative Director
BVK
Alexander Kalchev
Executive Creative Director
DDB Paris
Pierre Lipton
Global Executive Creative Director
Mc Cann NY
Iain Tait
Executive Creative Director
Wieden + Kennedy, Portland
Erick Rosa
Executive Creative Director
MullenLowe Singapore
Luca Cinquepalmi
Executive Creative Director
Publicis Italy, Milan

Create a free Talent profile and become a member of AdForum

Get Started