Copywriter, Creative Director, Interrogator, Experimenter, Maker. Yes, I live for the big idea. But I also love the basic challenge all advertisers must embrace: to make brands meaningful to their audiences, and to inspire audiences to stop and listen to a brand's story.
It's the thrill of that challenge - and how advertising has continued to evolve to meet it - that's kept me in this industry for over a decade. I'm at my happiest - and at my best - when I'm helping brands, causes and colleagues find their voice and tell stories that are authentic, compelling, and relevant.