Title | Power Of a Coin |
Agency | Accenture Song (formerly Kolle Rebbe) |
Campaign | Power Of a Coin |
Advertiser | Bischöfliches Hilfswerk Misereor |
Brand | Misereor |
Date of First Broadcast/Publication | 2012 / 1 |
Business Sector | Charities, Foundations, Volunteers |
Story | "The Power Of A Coin" -- a billboard that has been redesigned to be an interactive donation box. When 2 euros are donated directly on the billboard, the various MISEREOR aid projects visually come to life. A built-in camera takes a photo of the donor, which he can post on Facebook and then share information about the promotion. This enabled MISEREOR to start up a dialogue with people online too. |
Media Type | Case Study |
Art Director | Matthias Grotter |
Account Executive | Jan Kowalsky |
Creative Director | Rolf Leger |
Art Director | Felix Schulz |
Copywriter | Sascha Petersen |
Creative Director Online | Matthias Erb |
Production Manager | Thomas Beecken |
Illustrator | Bomboland |
Interactive Development | Tom Schallberger |
Account Executive | Jessica Gustafsson |
Account Executive | Guido Block |
Web Developer | Wadim Filippov |
Art Buyer | Emanuel Mugrauer |
Art Buyer | Katja Sluyter |
Editor | Monika Hütter |