Andrew Holmes
Lead Editor at JimJam
Sydney, Australia
TitleFirst Taste
Campaign First Taste
Advertiser TED
Brand TEDx Sydney
Date of First Broadcast/Publication
Business Sector Trade Shows, Events & Festivals
Story In what has rapidly become one of the most endearing moments of TEDx Sydney 2013, a charming short film by Saatchi & Saatchi Sydney and Heckler, The First Taste, has stolen the hearts and palates of the event attendees as well as a wider digital audience.
Designed as an interstitial mind cleanser, a conference sorbet if you will, the two and a half minute film, one of several deployed during the program, depicts a group of young children tasting for the first time an unusual food – gherkins, Vegemite, anchovies etc. The film has already gained international media attention, and been featured on Good Morning America and ABC News. 
Media Type Television
Creative Director
Executive Producer
Executive Creative Director
Agency Producer
Production Company Producer
Director of Photography (DOP)
Production Manager
Line Producer

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