Dmitry Maslakov
Designer at Voskhod
Yekaterinburg, Russia
TitleTrip in the dark
BriefToday’s society faces superabundance of visual stimuli of all sorts. Being overflown with colors and pictures, people can’t keep track of their emotions anymore.Vladimir Vaskevich conducts excursions around the city, and they are unusual in both content and format, as Vladimir is a visually impaired guide.The website created for the project lets us dive into the world woven from sounds, touches, tastes and trust. Through an exquisite merging of art and technology, our past experience zeroes out and new one starts to form.A user encounters new ways of interaction with the Internet environment: through voice commands, audio marks and 3D orientation. The more we explore the website, the brighter is the darkness around us. Street noise, humming, water drops, car horn are the new guide.
Agency
Campaign Trip in the dark
Advertiser Vladimir Vaskevich
Brand Trip in the dark
Date of First Broadcast/Publication
Business Sector Cinemas & Theatres
Story Today’s society faces superabundance of visual stimuli of all sorts. Being overflown with colors and pictures, people can’t keep track of their emotions anymore.
Vladimir Vaskevich – an entrepreneur and couch – has created a unique project called “Trip in the dark”. He conducts excursions around the city, and they are unusual in both content and format, as Vladimir is a visually impaired guide.
The website we created for the project lets us dive into the world woven from sounds, touches, tastes and trust. Through an exquisite merging of art and technology, our past experience zeroes out and new one starts to form.
A user encounters new ways of interaction with the Internet environment: through voice commands, audio marks and 3D orientation*. The more we explore the website, the brighter is the darkness around us. Street noise, humming, water drops, car horn are the new guide.
The city sounds can be added to the cart thus compiling your individual route for the future trip. The reviews section tells about the enlightenment that the Trip gave to its guests.
Media Type Web Site
Length
More Information
Creative Director
Creative Digital Director
Digital Art Director
Tech Lead
Digital Design
Sound Designer

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