Ireland’s Ancient East - "Ireland’s Ancient East Ad – Bedtime Stories"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Ireland

Awards

9173

Brand: Ireland’s Ancient East
Country: Ireland

Advertiser: Failte Ireland

Title	Ireland’s Ancient East Ad – Bedtime Stories
Brief	A little boy is unable to sleep, so his father reads him a bedtime story from a large history book. As the myths and legends of Ireland unfold, they come to life around the bed. There are battles, monks, conflicts and druids. The bed is transported to deep caves, across the sea, and to mountain peaks. Finally, mum comes in to wish the boy goodnight. When his parents have left, the boy finds that the book’s pages are blank. Ireland’s Ancient East is full of stories – come and find yours.
Agency	Rothco, part of Accenture Song
Campaign	Bedtime Stories
Advertiser	Failte Ireland
Brand	Ireland’s Ancient East
Date of First Broadcast/Publication	2016 / 6
Business Sector	Destinations (Countries & Places)
Story	A film about a little boy who can’t get to sleep. His dad begins to tell him stories from a big orange book and together they are transported to the wonderful landscapes of Ireland’s Ancient East. The twist comes at the end when the little boy discovers where his dad’s stories really come from.
Media Type	Television
Length	90 seconds
Account Director	Audrey Kelly
Account Manager	Hazel Irwin
Account Executive	Karen Kenny
Art Director	Stephen Rogers
Copywriter	Shane O'Brien
Executive Creative Director	Alan Kelly
Agency Producer	Laura Ellis
Executive Producer	Margaret Levingstone
Strategist	Fay Quilligan
Digital Strategy	Emer Fitzgerald
Digital Strategy	Head of Digital Design
Production Company	Red Rage Films
Director	D.A.D.D.Y (Mike Ahern & Enda Loughman)
Production Company Producer	Gary Moore
Director of Photography (DOP)	Ivan McCullough
Music	Villagers – That Day
Photographer	Kevin Griffin
Post Production	Screen Scene
Editor	Jake Walshe
Colorist	Gary Curran
Sound	Mark Richards
Sound	Mutiny