LICRA - "The columns of hate"

Publicis Conseil

Publicis Conseil Paris, France

1930

Title	The columns of hate
Brief	A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that the racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law.
Agency	Publicis Conseil
Campaign	The columns of hate
Advertiser	Licra
Brand	LICRA
Posted	January 2021
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law.
Media Type	Digital
Chief Creative Officer	Bruno Bertelli
Executive Creative Director	Marco Venturelli
Creative Director	Elie Trotignon
Art Director	Eric Esculier
Copywriter	Eric Esculier
Account Manager	Laurent Enet
Production Company	Athem