Piet Wulleman
Head of Strategy at Duval Guillaume
Antwerp, Belgium
TitleJamming Prime Time TV Shows
Agency
Campaign Surf as fast as if you where at home
Advertiser Base
Brand Base 4G
Date of First Broadcast/Publication
Business Sector Personal Wireless Communication
Story During the last week of February Belgian TV shows suddenly jammed and a loading icon appeared, but there was no technical malfunction. It was a message from telecom operator BASE. A couple of seconds later it all became clear when the following appeared on screen: "You're not used to waiting at home. So why wait when you're on the move? With BASE 4G, you can surf everywhere as fast as at home. 
Media Type Television
Length
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Strategy Director
Account Director
Account Manager
Production Company
Director
Sound
Agency Producer
Agency Producer
Media (Agency side)
Media (Agency side)
Media (Agency side)

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