|Title||Little Girls Hijack Age Warning During Prime Time|
|Campaign||Little Girls Hijack Age Warning During Prime Time|
|Date of First Broadcast/Publication|
|Business Sector||Charities, Foundations, Volunteers|
|Story||By hijacking age warnings before 12+ movie trailers, Plan Belgium confronts the general public with the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition.|
|Problem||Every minute 27 girls are forced into marriage. That's 2 every second. Child marriage is a global problem. The practice violates girls' human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that's exactly what you're helping to achieve.|
|Media Type||Television & Cinema|
|Copywriter||Ralf De Houwer|
|Art Director||Jonas Caluwe|
|Creative Director||Geoffrey Hantson|
|Creative Director||Katrien Bottez|
|Account Manager||Jef Leysen|
|Account Director||Elke Janssens|
|Strategic Planner||Piet Wulleman|
|Strategic Planner||Sophie Jadoul|
|Media Planner||Melissa Van Houtte|
|Agency Producer||Marc Van Buggenhout|
|Agency Producer||Tuyen Pham|
|Director of Photography (DOP)||Piet Deyaert|
|Executive Producer||Jasper Moeyaert|
|Production Assistant||Mathias Kerner|
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