Piet Wulleman
Head of Strategy at Duval Guillaume
Antwerp, Belgium
TitleLittle Girls Hijack Age Warning During Prime Time
Agency
Campaign Little Girls Hijack Age Warning During Prime Time
Advertiser PLAN
Brand PLAN Belgium
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Story By hijacking age warnings before 12+ movie trailers, Plan Belgium confronts the general public with the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition.
Problem Every minute 27 girls are forced into marriage. That's 2 every second. Child marriage is a global problem. The practice violates girls' human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that's exactly what you're helping to achieve. 
Media Type Television & Cinema
Length
Copywriter
Art Director
Creative Director
Creative Director
Account Manager
Account Director
Strategic Planner
Strategic Planner
Media Planner
Agency Producer
Agency Producer
Production Company
Director
Director of Photography (DOP)
Executive Producer
Production Assistant

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