Title | Sad Face |
Agency | Jung von Matt/Elbe |
Campaign | Bottle Faces |
Advertiser | Blue Cross Blue Shield |
Brand | Blue Cross |
Posted | March 2014 |
Business Sector | Anti-Drug/Alcohol/Tobacco Message |
Tagline | It's not just you alcohol ruins |
Story | The look through a bottle makes all invisible injuries that relatives of alcoholics suffer from visible. |
Media Type | Outdoor/Out of Home |
Market | Germany |
Chief Creative Officer | Tobias Grimm |
Chief Creative Officer | Jens Pfau |
Creative Director | Hans-Peter Sporer |
Creative Director | Henning Robert |
Art Director | Thimon Machatzke |
Copywriter | Luitgard Hagl |
Copywriter | Heiko Notter |