| Title | Bull |
| Agency | Jung von Matt/Elbe |
| Campaign | Bull |
| Advertiser | Daimler AG |
| Brand | Mercedez-Benz |
| Posted | March 2014 |
| Business Sector | Full Size & DeLuxe Cars |
| Tagline | So that nothing happens- even when the unthinkable happens |
| Media Type | |
| Chief Creative Officer | Tobias Grimm |
| Chief Creative Officer | Jens Pfau |
| Creative Director | Hans-Peter Sporer |
| Creative Director | Heiko Notter |
| Art Director | Thimon Machatzke |
| Art Director | Hans-Peter Sporer |
| Copywriter | Heiko Notter |
| Copywriter | Simon Urban |
| Photographer | Ralph Baiker |
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