Amit Gupta
Executive Producer at SAG IPL
New Delhi, India
TitleJockey or Nothing (On)
Agency
Campaign Jockey or Nothing (On)
Advertiser Jockey
Brand Jockey
Date of First Broadcast/Publication
Business Sector Lingerie, Underwear, Pajamas
Story The film follows a collection of electrifying dancers around Los Angeles as they find themselves suddenly in nothing more than their Jockey underwear (to nobody else’s concern) and overcome by the need to dance.
Philosophy Back on home-turf, LA-born but Barcelona-based director Hans Emanuel teamed up with L&K Saatchi & Saatchi, Hello Robot and choreographer Ayesha Orange for this punchy new commercial for Jockey Underwear.
Part of the ‘Feels Like Jockey’ campaign, the creative aims to strengthen the brand’s core message of comfort-first while appealing to a younger audience.
Media Type Web Film
Length
Director
Director's Agent
Creative Team
Creative Team
Creative Team
Creative Team
Account Management
Account Management
Account Management
Agency Producer
Production Company
Executive Producer
Executive Producer
Producer
Director of Photography (DOP)
Choreography
Costume
Production Company
Producer
Offline Editor
Offline Editor
Online Editior
Post Production
Executive Post Producer

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