|Title||Jockey or Nothing (On)|
|Agency||Law & Kenneth Saatchi & Saatchi Mumbai|
|Campaign||Jockey or Nothing (On)|
|Date of First Broadcast/Publication|
|Business Sector||Lingerie, Underwear, Pajamas|
|Story||The film follows a collection of electrifying dancers around Los Angeles as they find themselves suddenly in nothing more than their Jockey underwear (to nobody else’s concern) and overcome by the need to dance.|
|Philosophy|| Back on home-turf, LA-born but Barcelona-based director Hans Emanuel teamed up with L&K Saatchi & Saatchi, Hello Robot and choreographer Ayesha Orange for this punchy new commercial for Jockey Underwear. |
Part of the ‘Feels Like Jockey’ campaign, the creative aims to strengthen the brand’s core message of comfort-first while appealing to a younger audience.
|Media Type||Web Film|
|Director's Agent||John Spary Associates|
|Creative Team||Pritam Shettigar|
|Creative Team||Shahid Sheikh|
|Creative Team||Bharat Gujarati|
|Creative Team||Aditya Narayan|
|Account Management||Debarjyo Nandi|
|Account Management||Nivedita Lahiri|
|Account Management||Himali Shetye|
|Agency Producer||Vijay Vigamal|
|Production Company||Hello Robot|
|Executive Producer||Amit Gupta|
|Executive Producer||Kitisha Gaglani|
|Director of Photography (DOP)||Roman M De.Bujo|
|Costume||Coxy Chiara Rodoni|
|Production Company||Filmed Imagination|
|Offline Editor||Antonio Gomez|
|Offline Editor||Rachit Mehta|
|Online Editior||Ravi Sharma|
|Post Production||Prime Focus|
|Executive Post Producer||Sachin Amberkar|
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