Pop Secret - "Poptopia by Pop Secret"

Deutsch

Deutsch Los Angeles, United States

9780

Title	Poptopia by Pop Secret
Agency	Deutsch
Campaign	Pop Secret Labs
Advertiser	Diamond Foods, Inc.
Brand	Pop Secret
Posted	September 2013
Business Sector	Potato Chips, Crisps & Crackers
Story	Popcorn is fun, so Pop Secret made a mobile game out of it. Poptopia is a strange and delicious land where popcorn kernels dream of being perfectly popped and fed to The Almighty Mouth God. During the game, popcorn kernels fly across the screen and begin to change color indicating the perfect time to pop them. Earn points by tapping the kernels perfectly and feeding The Almighty Mouth God. If you take too long, the kernels burn and the Mouth gets upset. Don’t forget to look for special power ups that will help you along the way.
Media Type	Web Film
Length	37 seconds
Market	United States
More Information	http://deutschinc.us5.list-manage.com/track/click?u=41661147287a816e7bd15319a&id=e4dddcf6f3&e=3aec9c8673
Group Creative Director	Jason Elm
Executive Creative Director	Mathias Appelblad
Creative Director	Cliff Leicht
Creative Director	David DeRoma
Digital Design Director	Pelun Chen
Designer	Laura Carpenter
Copywriter	Kevin Martin
User Experience Director	Arshad Samplewala
Executive Creative Technology Director	Trevor O'Brien
Creative Technology Director	Brian Jeremy
Director of Integrated Production	Vic Palumbo
Group Account Director	Alex Schneider
Account Director	Mark Yee
Account Executive	Lisa Wong
Music Company / Composer	The Hit House
Production Company	UNIT9