Augusto Correia

Augusto Correia

Associate Creative Director at TBWA\Raad
Dubai, United Arab Emirates

About me

Augusto “Jesus” Correia is an ACD, currently working at TBWA\Raad, Dubai. He believes advertising has only 2 ways to be relevant: being useful or being entertaining. With that in mind he was lucky enough to earn over 400 awards through the years, including Cannes Lions, D&AD, One Show, Clio Awards, Effie, New York Festivals, Webby Awards, FWA, Epica, El Ojo, Young Guns among others. He also holds a chair as a Miami Ad School mentor, teaching creativity and case video storytelling. He topped 1st place worldwide on Creative and Art Directors Rankings in Best Ads website for 2014 and was named "Newcomer of the Year" by Creative Pool for 2016. At Grey, his work helped the agency to be the most Brazilian awarded agency at Cannes Lions for the second time in a row. His work had several social impacts. The “What Family Means” project managed to change the meaning of the word "family" in dictionaries to help non-traditional familes to keep their rights. “Priceless Pets” helped more than 500 animals to get adopted in a year and became a bill to change the law. "Miles for the People" reverted to the people the air miles generated through politicians' air tickets paid with public money. And became a law.

Positions

Sr. Creative
São Paulo, Brazil
May 2017 - Present (3 years 5 months)
Professor
Miami, United States
July 2014 - Present (6 years 3 months)
Feels like Xavier training the X-MEN.
Associate Creative Director (freelancer)
NBS
São Paulo , Brazil
March 2017 - April 2017 (1 month)
Hired as consultant to develop all the strategies and storytelling for the projects' case studies to be submitted to Cannes Lions and subsequent awards. Wrote all case scripts and directed the creatives on all other materials (art and copy).
Sr. Creative (freelancer)
São Paulo, Brazil
November 2016 - February 2017 (3 months)
As a freelancer, was hired to create the work for a pitch for the Brazilian Association of Ink Manufacturers. Won it.
Was summoned again to work on the pitch for Petrobras, the biggest company in Brazil.
Sr. Integrated Art Director
NBS / Dentsu Aegis Network
October 2014 - November 2016 (2 years 1 month)
Had the honor to bring home the first Cannes Lion in the agency's history, for "Priceless Pets" a work done for Purina and Quatro Patinhas NGO.

CLIENTS
Coca-Cola, Oi, O Boticário, Bob's, Suvinil, CCAA, Petrobras, iFood, Onda Azul among others.
Sr. Integrated Art Director
Rio de Janeiro, Brazil
October 2008 - September 2014 (5 years 11 months)
Responsible for creating integrated communications solutions for all agency's clients. Had the honor to bring the first digital award for the agency through "The Social Home Tour" project. Played a big role on raising the awareness of agency's digital and integrated skills as seen in the research by Grupo Consultores, in which Artplan went from 46th in 2011 to 7th in 2012 as one of "the most digital agencies between traditional agencies in Brazil".

CLIENTS
Banco do Brasil, Rock in Rio, Domino's, Sedex, Spoleto, Estadão, Quaker, TIM, Ministério das Cidades, Embratur, OSB, Universidade Estácio de Sá, Niely, Canal Viva, GNT, Rio Design, Casa & Video, Big Cola, Cerveja Proibida, Maratona do Rio, Raspadinha, Afroreggae, Bodytech, Governo do Estado do RJ, Othon, Ourocap, Elo, Brookfield, Carvalho Hosken, Cyrela, Casa Show.
Art Director
Rio de Janeiro, Brazil
February 2008 - October 2008 (8 months)
CLIENTS
Petrobras, Petros, L'Oréal, Kiehl's, Diesel, Kérastase, Lancôme, Cacharel, Giorgio Armani, Ralph Lauren, Balai, Cogumelo.
Creative Director
A2Z Marketing Consulting
September 2007 - February 2008 (5 months)
Digital Creative Director
Irion Interactive
September 2006 - June 2007 (9 months)
First experience as a Creative Director and first time in a solely digital agency.
Digital Retoucher
Imagemagia
2004 - 2006 (2 years)
Art Director
Ação Propaganda
July 2006 - September 2006 (2 months)
Art Director
RIC Propaganda
February 2005 - July 2006 (1 year 5 months)
First job. Helped to turn a small old agency focused in retail market into a creative driven agency.

Education

Full week of pure madness and studies (2012/2014/2016)

2012 - 2016 (4 years)

Bacharel Marketing & Advertising

2001 - 2005 (4 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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