|Title||Teen Violence / Boy|
|Campaign||Teen Violence - The Home Office|
|Advertiser||The Home Office|
|Date of First Broadcast/Publication|
|Business Sector||Anti-Domestic Violence, Sexual Abuse|
|Tagline||If you could see yourself would you stop yourself?|
|Story||As part of the Home Office's new initiative to tackle Violence Against Women and Girls, the campaign aims to empower teenagers to recognise the signs of abuse, stimulate discussion of the issue and seek help and advice.|
|Philosophy||The campaign addresses uses these insights to confront teenagers with the truth about abusive behaviour and empower them to doing something about it. Two separate versions of each execution have been produced, to ensure that the campaign speaks to both boys and girls in a non-accusatory or judgemental way.|
|Problem||In the UK, 1 in 4 women will be a victim of domestic abuse over the course of her life*. Shockingly, research showed that teenagers have a significant tolerance towards this form of abuse; with 43% of young people believing that it’s acceptable for a boyfriend to be aggressive under certain circumstances**. Attitudes adopted now will shape the futures of these young people. What’s more, putting up with abuse as a teenager makes you disproportionately likely to become an adult victim.|
|Advertising Manager||Jo Bray|
|Creative Director||Damon Collins|
|Copywriter||David Martin Angelus|
|Art Director||James Manning|
|Account Planner||Lucy Howard|
|Account Planner||Rebecca Fleming|
|Account Director||Nick Fokes|
|Account Manager||Jane Redfern|
|Account Manager||Sophie Ford-Masters|
|Agency Producer||Matt Keen|
|Post Production||The Mill London|
|Production Company||Tomboy Films|
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