David Martin Angelus
Creative Director at BETC
Paris, France
TitlePrinceland (Website)
Agency
Campaign Princeland
Advertiser Mondelez International
Brand Prince
Date of First Broadcast/Publication
Business Sector Biscuits, Bread, Crispbread
Story SUMMARY :
 
Prince is the leading children's biscuits brand in France and Belgium. It was perceived as being less relevant by mothers and very old fashioned by its consumers, children. In order to maintain the brand's leadership it was important to re-vitalise the brand's equity strengthening the relationship of trust with mothers whilst finding a way to engage with children. A storytelling platform, Princeland, was created and orchestrated through a multi-media connections plan, allowing Prince both to reassure mothers and to win the hearts of children, strengthening Prince’s business and brand leadership.
Media Type Branded Content
Market France
More Information
Chief Creative Officer
Creative Director
Agency Producer
Agency Producer
Director
Director
Production Company
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Account Manager
Strategic Planner
Strategic Planner

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