|Title||Prince Game Trailer|
|Campaign||Prince Game Trailer|
|Brand||Prince de LU|
|Date of First Broadcast/Publication|
|Business Sector||Biscuits, Bread, Crispbread|
|Story|| Ogilvy Paris and Prince de LU Make You Want to be a Prince AgainThrough Adventurous Cross-platform Storytelling|
In the latest adventure of Princeland, children continue to gain the values of a Prince-- which so happen to be the same shared values of the brand: bravery, chivalry, adaptability, ingenuity, agility. . . but are now invited to finish the magnificent Princeland story through an exciting game where they can master different skills from 6 levels of play. For instance: venture into the belly of a flying dragon; jump over the rooftops of the city; escape hordes of crazy fans; sneak into a guarded castle; find their way through an out of control bakery!
Inspired by the entertainment industry and some of the biggest animation studios in the world, Princeland masters a 3-D breakthrough initiative that goes beyond simple advertisement: TV Spots; Branded Content; 3 minute short film; a comic book; and, a game that stops after 15 minutes of play to encourage the player to go outside, exercise and be a real prince in the real world.
Shared Ogilvy's Creative Director, Paul Kreitmann: "It was thrilling to create a story that wouldn't end when the film stops. When you play the mobile game, you get the chance to create your own character in Princeland and participate in the adventure to beat the evil Mustachio and save the kingdom in peril!"
|Media Type||Branded Content|
|Creative Director||Paul Kreitmann|
|Chief Executive Officer (CEO)||Philip Heimann|
|Executive Creative Director||Baptiste Clinet|
|Creative Director||Fred Levron|
|Copywriter||David Martin Angelus|
|Art Director||Bruno Bicalho Carvalhaes|
|Art Director||Chris Rowson|
|Art Director||Cedric Moutaud|
|Art Director||Julien Conter|
|Advertiser's Supervisor||Karine Chick|
|Advertiser's Supervisor||Julie Levet|
|Advertiser's Supervisor||Laura Fantoni|
|Agency supervisor||Natalie Heckel|
|Agency supervisor||Myriam Nouicer|
|Agency supervisor||Alix Trinh|
|Agency supervisor||Cédric Bertin|
|Strategic Planner||Alexandra Mimoun|
|Strategic Planner||Antoine Bayle|
|Agency Producer||Olivier Mordacq|
|Agency Producer||Ryan Leonard|
|Agency Producer||Antoine Bagot|
|Head of Technology||Adrien Leygues|
|Production Company||Cube Creative|
|Head of Production||Fabien Cellier|
|Sound||Comptoir du Son et des Images|
|Mixing Engineer & Sound Design||Alexandre Poirier|
|Game Production Company||Moonbots Studios|
|Creative Director||Adam Volker|
|Chief Technical Officer||Bohdon Sayre|
|Website Production Company||Lifelike|
|Tech Lead||Soham Qadri|
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