David Martin Angelus
Creative Director at BETC
Paris, France
TitlePrince Game Trailer
Agency
Campaign Prince Game Trailer
Advertiser Mondelez International
Brand Prince de LU
Date of First Broadcast/Publication
Business Sector Biscuits, Bread, Crispbread
Story Ogilvy Paris and Prince de LU Make You Want to be a Prince AgainThrough Adventurous Cross-platform Storytelling
In the latest adventure of Princeland, children continue to gain the values of a Prince-- which so happen to be the same shared values of the brand: bravery, chivalry, adaptability, ingenuity, agility. . . but are now invited to finish the magnificent Princeland story through an exciting game where they can master different skills from 6 levels of play. For instance: venture into the belly of a flying dragon; jump over the rooftops of the city; escape hordes of crazy fans; sneak into a guarded castle; find their way through an out of control bakery!
Inspired by the entertainment industry and some of the biggest animation studios in the world, Princeland masters a 3-D breakthrough initiative that goes beyond simple advertisement: TV Spots; Branded Content; 3 minute short film; a comic book; and, a game that stops after 15 minutes of play to encourage the player to go outside, exercise and be a real prince in the real world.
Shared Ogilvy's Creative Director, Paul Kreitmann: "It was thrilling to create a story that wouldn't end when the film stops. When you play the mobile game, you get the chance to create your own character in Princeland and participate in the adventure to beat the evil Mustachio and save the kingdom in peril!" 
Media Type Branded Content
Length
Creative Director Paul Kreitmann
Chief Executive Officer (CEO)
Executive Creative Director
Creative Director
Copywriter
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Art Director
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Agency supervisor
Agency supervisor
Agency supervisor
Agency supervisor
Strategic Planner
Strategic Planner
Agency Producer
Agency Producer
Agency Producer
Head of Technology
Production Company
Producer
Director
Director
Head of Production
Sound
Music
Mixing Engineer & Sound Design
Game Production Company
Creative Director
Chief Technical Officer
Producer
Website Production Company
Producer
Tech Lead

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