David Martin Angelus
Creative Director at BETC
Paris, France
TitleCactus
Agency
Campaign Adventure is on the road
Advertiser FCA France
Brand Jeep
Date of First Broadcast/Publication
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Story To drive a Jeep means not knowing where your journey will end. It’s the possibility to go anywhere … with the only limits being your imagination.
No longer content to push traditional fantasies of off-roading, Jeep, the world leader in 4x4, wants to deliver a message much more realistic and in line with today’s usage of SUV.
Every time we get behind the wheel of a Jeep, it’s the dawn of a potential adventure. In these three magnificent visuals produced by Leo Burnett France, Jeep reminds us that adventure is not just the preserve of the off-road… It can also be found on it. 
Media Type Print
Media Services
Advertising Manager
Copywriter
Executive Creative Director
Art Director
Account Director
Director of Photography (DOP)
Director of Advertising
3D Artist
Creative Director
Photographer's Agent
Marketing Director
Communication and PR Manager
Animation/3D Watch out

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