|Agency||Leo Burnett Paris|
|Campaign||Adventure is on the road|
|Date of First Broadcast/Publication|
|Business Sector||Four Wheel Drive, SUV(Sports Utility Vehicle)|
|Story|| To drive a Jeep means not knowing where your journey will end. It’s the possibility to go anywhere … with the only limits being your imagination.|
No longer content to push traditional fantasies of off-roading, Jeep, the world leader in 4x4, wants to deliver a message much more realistic and in line with today’s usage of SUV.
Every time we get behind the wheel of a Jeep, it’s the dawn of a potential adventure. In these three magnificent visuals produced by Leo Burnett France, Jeep reminds us that adventure is not just the preserve of the off-road… It can also be found on it.
|Media Services||Claire Sougy|
|Advertising Manager||Sébastien Perrais|
|Executive Creative Director||Kurt Novack|
|Art Director||Mohamed Barèche|
|Account Director||Thibaud LE NENAON|
|Director of Photography (DOP)||Régis Perrone|
|Director of Advertising||Stéphane Labous|
|Creative Director||David Martin Angelus|
|Photographer's Agent||Anne Lecerf|
|Marketing Director||Matthieu Berne|
|Communication and PR Manager||Olivier Bouelharrag|
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