David Martin Angelus
Creative Director at BETC
Paris, France
TitleTattoo Duo-Over
Agency
Campaign Tattoo Duo-Over
Advertiser Duolingo
Brand Duolingo
Date of First Broadcast/Publication 2022 / 3
Business Sector Other Online Services
Story In honor of World Tattoo Day, Duolingo, the world’s #1 language learning app, offered the world a unique new social service: to check and correct their foreign language tattoos. For two weeks starting on March 21st, we invited anyone with a foreign language tattoo to post a photo of their ink to social media with the #TattooDuoOver (or to email us if they were feeling shy), and then invited the worst, most horrible, borderline unforgivable translation mistakes to Paris to receive a cover-up with the phrase they really wanted.
Media Type Digital
Length
Production Company
Director
Producer
Creative Director
Copywriter
Art Director
TV Production
TV Production
TV Production

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