Layne Harris

Layne Harris

Vice President, Head of Innovation Technology at 360i
New York, United States

About me

Layne Harris is an award-winning technologist, maker, and fan of all things digital. He leads the innovation group at 360i working diligently on pushing the boundaries of marketing technology. Most recently, Layne played an integral role in the creation of Adaptoys, the first adapted versions of popular toys that allow people with paralysis to engage in active play with their families.

Layne started his career in tech working for traditional software giants such as Microsoft and Adobe in Seattle, but he could no longer ignore his creative side and moved to New York, where he landed head first into advertising. Layne’s obsession for emerging technology such as Internet of Things, 3D printing, virtual reality, gaming, drones and mobile have had a huge impact on his client work and he has quickly become an industry thought leader for both technology and marketing. He regularly provides expert commentary to publications including TechCrunch, Fast Company, Adweek, and Creativity.

Vice President, Innovation Technology
360i
September 2014 - September 2016 (2 years)
Senior Technical Director
New York, United States
August 2012 - September 2014 (2 years 1 month)
Clients: Oreo, Hanes, H&R Block, Kraft, Mondelez, Coke, Oscar Mayer
Campaigns: Oreo 100th Birthday, Oreo Daily Twist, Oreo Superbowl, Hanes Soften the Blow, Oreo Wonderfilled

- Responsible for technology strategy and architecture recommendations
- Works side by side with creative teams, contributing to creative technical solutions, while managing feasibility issues and budget constraints
- Responsible for conducting technical requirements gathering, technical analysis and identification of key success metrics
- Responsible for ensuring that correct technology processes are employed and followed accordingly (eg. release and QA planning, issues management, load/performance testing deployment planning) are followed by the project team
- Develops and maintains software requirements specifications and software architecture documents
- Provides accurate work estimates and make resource requests and allocations based on project requirements and budgeted scope
- Serves as the primary technical contact for third-party vendors, identify and document integration points with third party solutions to manage risk accordingly
- Reviews contracts and vendor documentation and has experience writing and crafting proposal and support-level agreements
- Prepares and deliver proposals and presentations to all levels of a client’s organization in addition to regular project documentation such as schedules, status reports and technical documentation
- Up-to-date understanding of market trends and keen interest in following emerging technologies
President and CEO of Hudson Dusters, Inc.
Hudson Dusters, Inc.
January 2007 - February 2011 (4 years 1 month)
Hudson Dusters, Inc., founded in 2006, is a company focused on developing multimedia applications, interactive and data-driven websites, and graphic design for print and the web.

- LAMP stack development for websites and distributable media
- Backend/database/SQL programming
- Windows and Unix web server management
- Flash game design and programming
- Graphic design for digital and print media
- Marketing analytics tool creation and consulting
- Corporate Flash instruction
- Creative and technical consulting
- Creator and Administrator for Flash Freelancers, the largest LinkedIn group dedicated to freelance Flash professionals.
Development Manager
NYCD, Inc.
January 2004 - December 2006 (2 years 11 months)
- Lead a small team of creative and development staff producing Flash and Director based CDs, DVDs, and web-based interactive projects
- Graphic Design
- Flash programming
- Server setup/management
- Business Development

Clients:
Motorola, MTV, Lehman Brothers, Canon, Schick, UBS, Unicef, as well as various educational, healthcare and industrial companies

Duties included: working with account managers and clients, writing proposals, corporate business development and strategy
Operations Analyst
Microsoft Corp.
October 2002 - September 2003 (11 months)
- Administration of SAP R/3 database
- Critical systems monitoring and reporting
- Team education and technical presentations
- Internal team website design
Software Builds Engineer
Microsoft Corp.
October 2001 - September 2002 (11 months)
- Responsible for building and SQL Server 2000 software code
- Perl and Windows programming for automation
- Source archiving
Developer
LizardTech, Inc.
April 1996 - July 2001 (5 years 3 months)
- Designed and created training/multimedia CD projects
- Web Designer for LizardTech’s corporate website and customer portals
- Designed corporate logos for commercial software products
- Created full-color advertisements for tradeshows and magazines
- Programmed installation packages for distributed commercial software
Technical Support
United States
1996 (1 year)

Education

BFA, Graphic Design

1992 - 1994 (2 years)
Photography and design

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