Tecate - "Noah"

Nómades Mexico City, Mexico

5943

Brand: Tecate
Country: Mexico

Advertiser: Cervecería Cuahtémoc Moctezuma

Title	Noah
Agency	Nómades
Campaign	Noah
Advertiser	Cervecería Cuahtémoc Moctezuma
Brand	Tecate
Date of First Broadcast/Publication	2016 / 5
Business Sector	Beers, Ciders, Lagers
Philosophy	Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz bestows godlike powers on legendary footballer Diego Maradona to inspire the creation of an ark-like football stadium in the monumental new spot “Noah” for Tecate, out of Nomades. In the epic 2:00 spot, Maradona approaches a bohemian architect, urging him to build a football field to revive a love of the sport. He gets to work on the immense task, bringing on the aide of friends—who happen to be players of Real Madrid and Juventus—he completes the structure, leading couples of players, referees, radio announcers and fans to enter the stadium. As the crowd and players anxiously await gameplay, Noah steps in as referee and a single drop of rain falls from the sky, sparking the game launch and exploding the arena with energy and passion. Madrona and Noah both join in on the action, culminating with an awe-inducing hands-free move by Madrona for the win, leaving the crowd with a renewed love for the game.
Media Type	Web Film
Length	120 seconds
Post Production	MPC Mexico
Creative Director	Pablo Battle
Creative Director	Rual Rivera
Creative Director	Guillermo Bernal
Copywriter	Felipe Alarcón
Art Director	Rafael Quijano
Head of Production	Ericka Tolosa
Agency Producer	Ericka Tolosa
Production Company	Central Films
Director	Rodrigo García Saiz
Director of Photography (DOP)	Mateo Londono
Executive Producer	Mauricio Francini
Editorial Company	Central Films
Colorist	Ricky Gaussis
VFX Talent	Eric Schaechter
VFX Producer	Paulina Salazar
Music	Alejandro Pelayo
Audio Post	Bravo Audio
Mixer	Bernardo Bravo