|Brief||In Argentina six out of 10 high school students are victims of cyberbullying. But parents and teachers don't always see it. So the agency developed an interactive, fully synchronized double-sided film for mobile phones. The film shows a suffering student. By turning the screen 180º, the cyberbullying incidents behind their distress are revealed.|
|Business Sector||Personal Wireless Communication|
|Story||In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”.|
|Media Type||Mobile Advertising|
|Advertising Manager||Romina Martinez Battista|
|Advertising Manager||Almendra Ogdon|
|Advertising Manager||Florencia Panizoni|
|Advertising Manager||Agustina Iparraguirre|
|Advertising Manager||Matias Infantino|
|Art Director||Francisco Cerrutti|
|Executive Creative Director||Sebastian Tarazaga|
|Executive Creative Director||Dany Minaker|
|Account Executive||Paula Torres|
|Project Manager||Bárbara Laffue|
|Client Services Director||Fabiana Antonelli|
|Client Services Director||Belén Yusso|
|Creative Director||Matias Martty|
|Creative Director||Juan Calvo|
|Account Director||Maria Jazhal|
|Production Company||LADOBLEA S.A.|
|Director of Photography (DOP)||Daniel Ortega|
|Production Company Producer||Marco Pilosio|
|Executive Producer||Jose Arnal|
|Executive Producer||Adrian Aspani|
|Music Company / Composer||Italians do it better|
|Sound Design Company||Porta Estudio|
With nearly 20 years of experience at top national agencies such...
Debby runs the agency's largest client, P&G, a business that went...
Highly skilled creative with a career split equally between j...
Lola created the "Cabaret Versatile", a French cabaret traveling...
We are a creative communications agency with the spirit and passi...
Born on the Isle of Wight off the coast of England, Austin Smitha...
Dov was raised in Melbourne, Australia where he attended business...
Kent and her partner won an open brief to create a smash hit for...