Sebastian Tarazaga
Executive Creative Director at Wunderman Thompson
Buenos Aires, Argentina
TitlePerspectives (2mn)
BriefIdea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals.
Agency
Campaign Perspectives
Advertiser Movistar
Brand Movistar
PostedNovember 2018
Business Sector Personal Wireless Communication
Story In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”.
Media Type Digital
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Copywriter
Site Builder
Site Builder
Copywriter Social Media
Art Director Social Media
Head of Production
IT Director
Project Manager
Lead Developer
Client Services Director
Client Services Director
Account Director
Account Executive
Production Company
Director
Executive Producer
Executive Producer
Production Company Producer
Director of Photography (DOP)
Editor
Post-Production Coordinator
Music
Sound Porta Estudio
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor

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