|Brief||Idea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals.|
|Agency||Wunderman Buenos Aires|
|Business Sector||Personal Wireless Communication|
|Story||In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”.|
|Executive Creative Director||Sebastian Tarazaga|
|Executive Creative Director||Dany Minaker|
|Creative Director||Matias Martty|
|Creative Director||Juan Calvo|
|Site Builder||Valeria Diaz|
|Site Builder||Marcos Bazterrica|
|Copywriter Social Media||Nicolas Demichelle|
|Art Director Social Media||Francisco Cerrutti|
|Head of Production||Laura Martínez|
|IT Director||Francisco Facal|
|Project Manager||Bárbara Laffue|
|Lead Developer||Javier Corra|
|Client Services Director||Fabiana Antonelli|
|Client Services Director||Belén Yusso|
|Account Director||Maria Jazhal|
|Account Executive||Paula Torres|
|Production Company||James Champ|
|Executive Producer||Jose Arnal|
|Executive Producer||Adrian Aspani|
|Production Company Producer||Marco Pilosio|
|Director of Photography (DOP)||Daniel Ortega|
|Post-Production Coordinator||Luis Staffolani|
|Music||Italians do it better|
|Advertiser's Supervisor||Romina Martinez Battista|
|Advertiser's Supervisor||Almendra Ogdon|
|Advertiser's Supervisor||Florencia Panizoni|
|Advertiser's Supervisor||Agustina Iparraguirre|
|Advertiser's Supervisor||Matias Infantino|
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