The Economist - "Enocomsit rdeeras avhe lradaye wrkode ti uot"

AMV BBDO

AMV BBDO London, United Kingdom

3959

Brand: The Economist
Country: United Kingdom

Advertiser: The Economist

Title	Enocomsit rdeeras avhe lradaye wrkode ti uot
Agency	AMV BBDO
Campaign	The Economist
Advertiser	The Economist
Brand	The Economist
Date of First Broadcast/Publication	2020 / 1
Business Sector	Newspapers, Magazines, Books
Tagline	Enocomsit rdeeras avhe lradaye wrkode ti uot
Philosophy	In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, The Economist has re-visited its iconic red-and-white campaign to remind its loyal and dedicated audiences that the publication’s fair-minded, independent and trusted journalism is needed more than ever. Following in The Economist tradition, each billboard introduces a topical twist that will appeal to the intelligence of its readers. The campaign begins with four executions, initially running on the digital screens at Old Street roundabout from Monday 20th to Friday 31st January. UM secured the billboards at the Old Street Roundabout on behalf of The Economist. Located in the heart of the technology quarter in East London, the screens reach approximately 370,000 people daily. The work will roll out to further locations over the coming weeks, including Canary Wharf from Wednesday.
Media Type	Outdoor/Out of Home
Chief Marketing Officer (CMO)	Mark Cripps
SVP, Global Head of Subscriptions Marketing	Mark Beard
Creative Director	Nicholas Hulley
Creative Director	Nadja Lossgott
Strategic Planner	Mike Alhadeff
Strategic Planner	Craig Mawdsley
Account Management	Gemma Troup
Agency Producer	Katie Fewster
Media Agency	UM London
Media Director	Allison McMordie
Account Director	Phil Hampson
Group Business Director	Simon Clark
Business Affairs	Maxine Thompson
Creative Team	Tim Riley