Luis Miguel Ortiz
Account Director at Saatchi & Saatchi Colombia
Bogota, Colombia
TitleTraffic Police
Campaign Traffic Police
Advertiser Cadbury plc
Brand Trident Total
Date of First Broadcast/Publication
Business Sector Chewing-Gum
Tagline One Smile Leads To Another
Story Don’t you just hate it when a police officer strides over to your car, and you know that they are going to reprimand you for your terrible driving skills.  In this witty ad for Triden Total Gum, a woman has had some difficulty parking her car, but after flashing a winning smile at the approaching traffic police officer, he succumbs to the power of her pearly white grin and lets her off. 
Philosophy One Smile Leads to Another.
Media Type Television
Market Colombia
Executive Creative Director
Creative Director
Creative Director
Account Director
Account Executive
Art Director
Production Company Los Notarios
Production Manager
Post Production Dr. Pepe


Create a free Talent profile and become a member of AdForum

Get Started