|Agency||Saatchi & Saatchi Colombia|
|Date of First Broadcast/Publication|
|Tagline||One Smile Leads To Another|
|Story||Don’t you just hate it when a police officer strides over to your car, and you know that they are going to reprimand you for your terrible driving skills. In this witty ad for Triden Total Gum, a woman has had some difficulty parking her car, but after flashing a winning smile at the approaching traffic police officer, he succumbs to the power of her pearly white grin and lets her off.|
|Philosophy||One Smile Leads to Another.|
|Executive Creative Director||Juan Pablo Navas|
|Creative Director||Juan Carlos González|
|Creative Director||Margarita Olivar|
|Account Director||Maria Cecilia Arciniegas|
|Account Executive||Luis Miguel Ortiz|
|Copywriter||Juan Carlos González|
|Art Director||Margarita Olivar|
|Production Company||Los Notarios|
|Production Manager||Juan Pablo Bernal|
|Post Production||Dr. Pepe|
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