Andre Nishiwaki
Copywriter at Mene & Money
Manaus, Brazil
TitleThe Real Sustainable Ad
Campaign Reutilize
Advertiser Manaus City Hall
Brand Manaus City Hall
Date of First Broadcast/Publication
Business Sector Government & Other Authorities
Tagline 5 de Junho, dia mundial do meio ambiente
Story On World Environment Day, instead of running another common full page ad, which would demand more paper to be used, we chose to place the message on top of the classifieds. The word Reuse was printed with 50% of opacity, without compromising the reading of the ads in the back. 
Media Type Print
Creative Director
Art Director

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