| Title | Silence The Critics |
| Agency | Mother London |
| Campaign | Silence The Critics |
| Advertiser | IKEA |
| Brand | Ikea |
| Posted | November 2019 |
| Business Sector | Drugstores, Specialty Stores |
| Story (original language) | The campaign kicks off with an advert featuring a couple who become racked with ‘home shame’ when they’re faced with impending guests. Suddenly, a whole host of ornaments and objects come to life and taunt them about the state of their home by performing an original grime track, voiced by legendary MC D Double E. Deciding to take action, the couple spruce up their place with some simple IKEA solutions, and Silence the Critics once and for all. The advert deliberately goes against the tide of sentimental Christmas ads, and aims to delight audiences with its humorous, irreverent take on festive hosting |
| Media Type | Television |
| Length | |
| Sound | 750mph |
| Post | Electric Theatre Collective |
| Special Effects / VFX | Electric Theatre Collective |
| Production Company | Morton Jankel Zander (MJZ) |
| Director | Tom Kuntz |
| Production Company Producer | Emma Butterworth |
| Production Manager | Daniel Gay |
| Production Designer | Chris Oddy |
| Director of Photography (DOP) | Chris Soos |
| Editor | Russell Icke |
| Music Supervision | Dave Bass |
| Music Supervision | Arnold Hattingh |
| Production Company Producer | Magda Krimitsou |
| Coordinator | Larisa Covaciu |
| Creative Director | James Sindle |
| 2D Lead | James Belch |
| 3D Lead | Patrick Krafft |
| 2D Artist | Chris Fraser |
| 2D Artist | Tomer Epsthein |
| Jordan Dunstall | |
| Ryan Maddox | |
| Mark Bailey | |
| Remy Herisse | |
| Edwin Leeds | |
| Gregory Martin | |
| Nikolai Maderthoner | |
| Will Preston | |
| Stefan Brown | |
| Adrian Lan Sun Luk | |
| Piers Limberg | |
| Zach Pindolia | |
| Olivia Grimmer | |
| Romain Thirion | |
| Richard Fry | |
| Colorist | Luke Morrison |
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