Donna Imperato

Donna Imperato

Chief Executive Officer at Burson Cohn & Wolfe
New York, United States

About me

Donna Imperato is Chief Executive Officer of Cohn & Wolfe Group, which offers expertise in public relations, integrated brand communications, issues management and digital and social media across a wide range of industries. Cohn & Wolfe Group companies include global communications agency Cohn & Wolfe, leading healthcare boutique GCI Health and global technology agency AxiCom. Imperato has more than 25 years of public relations experience, overseeing award-winning work for many of the world’s leading companies and brands.

Imperato is also CEO of Cohn & Wolfe, where she has held global practice and GM roles since 1997. Since her appointment as CEO in 2002, Imperato has driven worldwide growth and expansion organically and through acquisitions across Europe, Asia and the Middle East.

Imperato was awarded the 2013 Sabre Award for Outstanding Individual Achievement and is listed in PRWeek’s top 50 “Power List.” She was also inducted into the PRNews Hall of Fame. Imperato recently joined the Women’s Forum of New York and the International Women’s Forum, invitation-only organizations that advance leadership across careers, cultures and continents by connecting the world’s most preeminent women of significant and diverse achievement. She also serves on the Corporate Council for the Children’s Health Fund, is a member of the Council of Public Relations Firms and the Arthur W. Page Society.


Chief Executive Officer
New York, United States
2003 - Present (17 years 9 months)
Ideas that matter
In her tenure as CEO of Cohn & Wolfe, Donna Imperato has guided the agency from revered boutique to a renowned international powerhouse admired for its uncompromising commitment to creativity. She remains an active, hands-on advisor to clients and still gets as energized by client work as she does leading the agency she adores. Street smart and boardroom savvy, Donna has made Cohn & Wolfe a magnet for great talent and brands looking for bold, breakthrough ideas.

Bold brand work
Over her 25-year career in communications, Donna has been a trusted advisor to many of the biggest brands in the world across a range of industries. From crisis communications to product launches to full-scale rebranding efforts, her expertise spans consumer and b-to-b products and services, pharmaceuticals and corporate communications. Donna has led some of the industry’s most daring work, including campaigns to destigmatize diseases and competitive blunting initiatives.

Career highlight
Under Donna’s leadership, Cohn & Wolfe has garnered major industry accolades for client service, iconic campaigns and employee satisfaction. She has built the agency into a global leader with 50 offices in 28 countries and nurtured a client list that reads like a who’s who of industry leaders. Due to her strong agency vision, Cohn & Wolfe was named PRWeek Agency of the Year in 2013 and included on an abundance of Best Places to Work lists – such as PRWeek, PRNews, Crain’s New York and Advertising Age’s Best Places to Work (for two years in a row). She’s been named to PRWeek’s “Power List” twice (2008 and 2012) and its “Top 40 Under 40” list (2000). In 2009, Donna was inducted into the PRNews Hall of Fame and in 2013, awarded a SABRE Award for Outstanding Individual Achievement. Donna is a member of the Arthur W. Page Society, a board member of the Council of Public Relations Firms and a member of the Women’s Forum of New York and International Women’s Forum. Donna also serves on the Corporate Council for the Children’s Health Fund.


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