| Title | Made of Greatness |
| Agency | Zambezi |
| Campaign | Made of Greatness |
| Advertiser | TaylorMade/adidas Golf |
| Brand | TaylorMade Golf |
| Date of First Broadcast/Publication | 2015 / 2 |
| Business Sector | Leisure & Sport Equipment |
| Tagline | Made of Greatness |
| Story | TaylorMade and Zambezi have launched their new work for the R15 metalwood driver. The campaign, called “Made of Greatness,” is targeted towards the elite amateur golfer looking to shave those few extra strokes off their game. |
| Philosophy | The campaign ties into the week of the Northern Trust Open, and the :60 Anthem features TaylorMade’s athletes (Justin Rose, Sergio Garcia, Jason Day, Boo Weekley, Ryan Palmer) and how they’ve reached greatness on different levels. The Anthem will premiere on the Golf Channel. In addition, the campaign will have five vignettes of the pros and why they strive for greatness, rolling out over the spring. |
| Media Type | Television & Cinema |
| Length | |
| Founder | Chris Raih |
| Creative Director | Kevin Buth |
| Associate Creative Director | Nick Rodgers |
| Art Director | Bryan Barber |
| Art Director | Keven Behboody |
| Copywriter | Ben Tom George |
| Copywriter | Evan Schiller |
| Executive Producer | Alex Cohn |
| Producer | Nat Bricker |
| Producer | Travis Mitchell |
| Editor | Ling Ly |
| Director of Digital | Ricardo Archer Diaz |
| Digital Producer | Sean Carnage |
| Group Account Director | Pete Brown |
| Account Director | Mark Belot |
| Account Supervisor | Matt Kline |
| Assistant Account Executive | Carly Ayres |
| Production Company | South District Films |
| Director | Dan Marks |
| Director | Adam Goldberg |
| Producer | Kimberly Driedger |
| Director of Photography (DOP) | Anthony Arendt |
| Director of Photography (DOP) | Alastair McKevitt |
| Editing House | South District Films |
| Editor | Dan Marks |
| Editor | Dan Cooper |
| Editor | James McGillin |
| Producer | Dan Marks |
| Producer | Adam Goldberg |
| ANTHEM (Original Music) | Beacon Street Studios |
| Sound Design and Mix (ANTHEM) | Mike Franklin |
| Sound Design (SERIES) | Actual Size Audio |
| Sound Design and Mix (SERIES) | Michael Ryan |
More Work
SEE ALLThe Journey
- BRAND:
- Autotrader
- AGENCY:
- Zambezi
Made of Greatness
- BRAND:
- TaylorMade Golf
- AGENCY:
- Zambezi
TaylorMade Speed Police Stakeout
- BRAND:
- TaylorMade
- AGENCY:
- Zambezi